By Serena Glazier, Global Assignment Editor
(CNN) — A TV actor with close ties to Glasgow’s film industry has faced social media criticism for an Instagram post that advertisers are calling an ad.
Jennifer Metcalfe, who is the daughter of actor and director Ian McShane, posed with a pair of reclining headphones and the caption: “Perturbed by the rise of earphones like this on nightclubs? (sic)”
While Metcalfe is a talented actor and reality TV star (she’s appeared on “Dancing With the Stars”), many fans criticised her on social media, accusing her of selling fashion.
Some branded her post as an advertisement for her own brand.
In a since-deleted Instagram post, Metcalfe told fans she was paying for a camera to snap images of that “which I will post for my fabulous @justinarpf_makeup fans.”
It wasn’t just the earphones the TV actress was seen wearing that were compared to an ad. Metcalfe was also photographed with a kilt on, while discussing how “posh” men didn’t use knickers to keep their socks in place.
The 36-year-old played a member of a dysfunctional family on “Dallas,” alongside then-boyfriend Patrick Duffy, in the 1980s.
Colleagues of McShane, 64, and Metcalfe, 40, were also slammed.
One Instagram user accused Ian McShane of being an “idiot” after he slammed the attempt to make money off “posh d*ck.”
Glasgow-based author Julie Wainwright told CNN the TV actress had displayed questionable judgment.
“She appears to have embraced her role in a pop-cultural moment which flirts with being ironic and self-aware – but so far fails,” Wainwright said.
“I’m not suggesting that this is a company take over our future or worse, that we have missed a sales opportunity,” she added. “But what she has done by plugging her own brand is to join in with an advert that exploits a woman’s individuality in a sexually demeaning way.”
Photos of the earphones have been removed from the star’s Instagram page. Metcalfe has not responded to CNN’s request for comment.